[members-discuss] Marketing? Really?
Sander Steffann sander at steffann.nl
Tue Oct 22 20:43:12 CEST 2013
Hey Serge, It was indeed my feeling with the word 'marketing' that triggered my message. Thank you for your reply. Met vriendelijke groet, Sander Steffann > Op 22 okt. 2013 om 19:30 heeft Serge Radovcic <sr at ripe.net> het volgende geschreven: > > Hi Sander et al, > > Yes we are looking for such an addition to our team. The term > "marketing" may bring up thoughts of salesmen in suits and flash > presentations, but that is not at all what we are intending. However, we > do recognise there is a need for an addition to our team at the RIPE NCC > that can help us improve the way many of our services are communicated > to bring greater value to our membership and the RIPE community. And the > term that is often used to describe such a function is associated with > "marketing". > > I guess the irony is that the description I used in the advertisement > should be seen as marketing in itself and I think that all members > should be rest assured that they are not about to be hit by any hard > hitting marketing campaigns from our end. That I can promise you all. > > We have a lot of new members joining the association, from far reaches > of our incredibly vast service region and we are doing our very best to > keep up with the latest techniques in communicating with them and > reaching out to them to understand their needs. > > I hope that you don't get too caught up in the terms being used in this > advertisement but rather what we are trying to achieve with this > valuable addition. > > While we could get into an endless mailing list discussion about this, I > would rather ask you to bear with me here and trust my actions. So far, > I feel that I have brought positive change and additional transparency > to the RIPE NCC since I joined the team just over two years ago and I > feel equally as confident in asking you to trust me that we are aiming > to continue with this trend. > > Kind regards, > > Serge Radovcic > Chief Communications Officer > RIPE NCC > >> On 10/22/13 5:27 PM, Sander Steffann wrote: >> Hi, >> >> I just noticed this on the NCC website: >> http://www.ripe.net/lir-services/ncc/jobs/current-openings/marketing-and-pr-manager >> >>> From that page: " This is a high profile role within the organisation [...] to develop a high-level marketing, branding and PR strategy for all services." >> and "General Duties: [...] Write powerful and engaging promotional content for the organisation’s products and services [...]" >> >> It really surprises me that the NCC, being a membership organisation, needs someone for marketing its products and services... >> >> I hope I am just misunderstanding this :-) >> >> Cheers, >> Sander >> >> >> ---- >> If you don't want to receive emails from the RIPE NCC members-discuss >> mailing list, please log in to your LIR Portal account and go to the general page: >> https://lirportal.ripe.net/general/view >> >> Click on "Edit my LIR details", under "Subscribed Mailing Lists". From here, you can add or remove addresses. >