register esa.ch ?

Dear colleagues,

I have got a request from the company "Einkaufsgenossenschaft des Schweizer-
ischen Autogewerbeverbands" to register the domain esa.ch. ESA is the registered
name of this company that appears also on their letters.

I have called their attention to the fact, that esa stands for European Space
Agency in different European countries (e.g. esa.de, esa.es, esa.nl ) and that
therfore it is not wise to register esa.ch for something completely different.

But they insist on this name. Would you register it?

Regards,

Willi Huber