[members-discuss] Marketing? Really?

Hi Sander et al,

Yes we are looking for such an addition to our team. The term
"marketing" may bring up thoughts of salesmen in suits and flash
presentations, but that is not at all what we are intending. However, we
do recognise there is a need for an addition to our team at the RIPE NCC
that can help us improve the way many of our services are communicated
to bring greater value to our membership and the RIPE community. And the
term that is often used to describe such a function is associated with
"marketing".

I guess the irony is that the description I used in the advertisement
should be seen as marketing in itself and I think that all members
should be rest assured that they are not about to be hit by any hard
hitting marketing campaigns from our end. That I can promise you all.

We have a lot of new members joining the association, from far reaches
of our incredibly vast service region and we are doing our very best to
keep up with the latest techniques in communicating with them and
reaching out to them to understand their needs.

I hope that you don't get too caught up in the terms being used in this
advertisement but rather what we are trying to achieve with this
valuable addition.

While we could get into an endless mailing list discussion about this, I
would rather ask you to bear with me here and trust my actions. So far,
I feel that I have brought positive change and additional transparency
to the RIPE NCC since I joined the team just over two years ago and I
feel equally as confident in asking you to trust me that we are aiming
to continue with this trend.

Kind regards,

Serge Radovcic
Chief Communications Officer
RIPE NCC

On 10/22/13 5:27 PM, Sander Steffann wrote:
> Hi,
>
> I just noticed this on the NCC website:
> http://www.ripe.net/lir-services/ncc/jobs/current-openings/marketing-and-pr-manager
>
> >From that page: " This is a high profile role within the organisation [...] to develop a high-level marketing, branding and PR strategy for all services."
> and "General Duties: [...] Write powerful and engaging promotional content for the organisation’s products and services [...]"
>
> It really surprises me that the NCC, being a membership organisation, needs someone for marketing its products and services...
>
> I hope I am just misunderstanding this :-)
>
> Cheers,
> Sander
>
>
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